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Audience Segmentation

Layering in Place, a one hour video with Janet Kamien forFundacion TyPA training in November 2011

This video held in Buenos Aires was part of a training session held in Buenos Aires in November 2011.  My co-teacher is Janet Kamien who was there as a Fulbright Scholar.

Layering in Place (in English and Spanish)

Layering in Place is the title of a workshop that I conduct in many countries and many contexts.  The concept incorporates audience segmentation, and exhibition changes that act as overlays.&n

Concept of Fairness

In 1990 I was asked to participate in a debate about fairness in museums for the American Association of museums.  My second was Joallyn Archambault who was director of the American Indian Pro

MUSEUMS AND THE GROUNDED CONSUMER

MUSEUMS AND THEGROUNDED CONSUMER

15 February 2010

Audience Segmentation : Ways of Looking at Visitors

This was written to help museum staff dissect their users into segments.

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