Audience Segmentation: Ways of Looking at Visitors

This was written to help museum staff dissect their users into segments. This power point allows a staff to first segment their audience and then consider the needs of each subset and the best way to customize their offerings in order to better serve each group. The concept of audience segmentation is often new to members of staff. When using please credit.

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Audience Segmentation: Ways of looking at visitors (Power Point Presentation)